Supporting your event

Sponsorship opportunities

Kaiser Permanente strengthens its external presence by taking a strategic approach to sponsorship of events and conferences. This differentiates us in the marketplace, helps highlight our core values, and showcases our physicians’ and employees’ skills and leadership regarding important public policy and community issues.

Our partnerships with local organizations align with our mission and also promote the mental, physical, and social well-being of people throughout the Mid-Atlantic region. Many of these alliances are created through our event sponsorships, which support vital community programs and services and address issues that affect the community’s overall health. Our sponsorships invest in events that bring the community together and increase public understanding and support for Kaiser Permanente’s brand and mission.

Sponsorship process and timing

Please submit your online sponsorship application according to these guidelines:

For general events, please submit your application at least 60 days prior.
For galas/formal events, please submit your application at least 90 days prior.

After submission, please expect to hear from us within 30 days.

A sponsorship review committee reviews all applications; you will be notified of their decision by email. In some cases, we may require additional information or further discussion with the applicant to reach a final decision. Submission of a proposal does not guarantee your event will be sponsored.

If you read the descriptions below and are unsure into which category your request falls, contact Gabrielle Furr, gabrielle.furr@kp.org, our sponsorship team member, who will help direct you. Please include your organization’s name, a brief description of your request, your sponsorship packet, if available, and any other supporting details or documents. Please allow at least three (3) business days for our team to respond.

Exclusions

Kaiser Permanente only sponsors events in states or regions where we operate medical centers. These include Maryland, Virginia, and Washington, DC.

Additionally, we are unable to support or sponsor the following types of activities and organizations:

Religious purposes
Endowments or memorials
Political or partisan political activities
Fraternal organizations
Field trips
Individuals
International or social organizations
Employees’ personal affiliations
Activities, events, or programs that produce or market alcohol, tobacco, pharmaceutical products, and firearms or have a risk for personal injury.

SPONSORSHIP CATEGORIES

Community Health

Community Health sponsorships may only be made to 501(c)3 organizations whose missions and work aim to improve the health of individuals or communities. Specifically, Community Health sponsorships must align with one or more of Kaiser Permanente’s common areas of focus, which involve creating healthier school environments, affordable housing, food security, access to non-medical supportive services, economic opportunity, poverty alleviation, and related issues.

The sponsorship portal for Community Health is closed for 2024. We are only accepting applications for 2025 Community Health events.

Community Relations

Community Relations proposals must provide the opportunity to create long-term value and sustainable relationships. We are prioritizing opportunities in Anne Arundel County, Baltimore County, Charles County, and Loudoun County.

In addition, we are focusing on the following core comorbidities: diabetes, cancer, heart disease, stroke support, and Alzheimer’s/dementia. Proposals must also provide positive exposure for Kaiser Permanente.

Before submitting a proposal, please review the criteria above. Proposals outside of our criteria cannot be considered.

The sponsorship portal for Community Relations is closed for 2024. We are only accepting applications for 2025 Community Relations events.

GENERAL CRITERIA FOR SPONSORSHIP

Strategic alignment – aligns with Kaiser Permanente’s mission, vision, or strategic priorities. Offers opportunity to create value for Kaiser Permanente and advance our goals.

Brand awareness – increases awareness. Generates positive exposure, preference for the Kaiser Permanente brand.

Sales opportunity – supports lead generation activities (willingness of consumers and/or employer/purchaser groups to consider joining Kaiser Permanente, or retention of existing members and employer/purchaser groups).

Relationship building – offers opportunity to nurture and/or cultivate relationships with key influencers and stakeholders.

Community impact – provides support to address a health need identified by the Community Health Needs Assessment (CHNA).

Diversity and inclusion – advances equity, diversity, and inclusion initiatives; increases awareness of Kaiser Permanente within specific target populations, vulnerable populations, and communities.

NOTE: Sponsorship-seeking organizations must be willing to collaborate with Kaiser Permanente on sponsorship assets, which may be adjusted to ensure that Kaiser Permanente receives optimal value from the sponsorship.